There are 5 things Darren Rowse of ProBlogger wishes he’d known earlier about writing content for a blog. My list (of things I wish I’d known) would be much, much longer than that, I realize. Still, looking back at 2019, I’m proud to say that in this 12th year of writing this Say It For […]
Memos are usually written for one of the following reasons, explains Tony Rossiter, author of Effective Business Writing in Easy Steps: to provide a written record to give the reader background information for a specific visit or event to make a suggestion or proposal to give advice or make recommendations about a particular issue or […]
“If you can’t measure it, you can’t manage it,” legendary management consultant Peter Drucker was fond of saying. “How do we know if we’ve identified a result rather than an activity?” he asks. To achieve any goal, whether personal or business, explains local consultant Michael Hill, use the acronym SMART: Specific Measurable Attainable Results-oriented Time-phased […]
“Just Do It” worked for Nike. Let’s face it, though – readers of our marketing blogs aren’t going to convert to customers that easily. True, as I stress in corporate blogging training sessions, blog content writing has an enormous advantage over traditional “push marketing” tactics, because, what blogging does best is deliver to corporate blog […]
Modern technology has made it possible to find and share fascinating information, explains Alex Palmer in the delightful little book Alternative Facts. Of the 200 entries in the collection, about one-third are “true-ish” rather than true, and readers are invited to guess which those are, with answers found at the back of the book. Trivia […]
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