For us business blog content writers, it’s important to remember that every choice of words we make involves framing. Our goal is positioning our story in a way that our audience can focus on and respect. Blog readers need to perceive a business owner or professional practitioner as an expert, I teach at Say It […]
Despite the flair of those TV Chefs who seem to nonchalantly add “a dash” of this or that seasoning, as you’re preparing the Thanksgiving feast, it’s a good idea to measure the ingredients and the cooking time. Is it important to measure your time in blogging for business? Well…“It’s better to be roughly right than […]
Opinions have always differed on the optimal size for a blog post. Having composed blog posts (as both a Say It For You ghost writer and under my own name) numbering well into the tens of thousands, I’m still finding it difficult to fix on any rule other than “It depends!”. I think maybe Albert […]
The story “Adversity” in Steve & Jacks Home News reminded me how powerful stories can be in moving readers to action by appealing to their emotions. After his daughter had complained that, due to her dyslexia, she needed to work twice as hard as her classmates, a father brought three pots of water to a […]
The ellipsis (consisting of three dots) may be the punctuation mark least used by blog content writers, but it certainly has an important function, showing that words are missing from a text, as Tony Rossiter explains in Effective Business Writing in Easy Steps. For blog content writers, using an ellipsis can help avoid having the […]
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