“There are two ways to “feed the content monster”, Guy Kawasaki and Peg Fitzpatrick suggest in their book The Art of Social Media: Content creation Content curation (finding other people’s good stuff, summarizing it and showing it) However you’re finding – or ”birthing” your content, the authors tell us, there are dictates to follow: Be […]
“When you sit down for a meal, most people don’t expect to eat dessert first. And when you sit down with a book, you don’t expect to know the ending before you start reading.” So begins the intro to Sherry Deutschmann’s business book Lunch With Lucy. Nevertheless, Deutschmann, founder and CEO of Letter Logic, Inc. […]
“When asking ‘What do you want?’ you are seeking an answer that is very specific and positive. ‘I don’t want . . ‘” is not something for which you can coach,” explains Laura Poole, author of the book Perfect Phrases for Coaching Employee Performance. How can that coaching insight apply to the content we […]
Anybody can become a better communicator, a better storyteller, says Carmine Gallo, author of “the Storyteller’s Secret.”. Tell more personal stories, he advises. Unfortunately, he laments, most of what we read and hear is 99% facts and 1% story. “I say, turn it around”, Gallo urges. In the 1960’s, a Canadian anthropologist studying hunter-gatherer […]
DORIS Research, I learned in the Indianapolis Business Journal, uses design thinking to organize workplaces. As a blog content writer and trainer, I particularly liked two suggestions DORIS founder Samantha Julka offers for being “more designerly” 1. “Spend time thinking about people. Think about how they would react or feel about the action you are […]
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