The Long and the Short of it When it COmes to Content
A review of different ideas about the ideal length of online marketing pieces, and the various factors that play into the decision.
Author Archive for: Rhoda Israelov
Entries by Rhoda Israelov
You-Yes-You! Content
To hear Ran Walker of Writer’s Digest tell it, our content writing would be much more effective when couched in second person. With first person writing, Walker observes, the reader is passive; with second person, the reader is an active participant in the story. With “you” writing, the reader can be either a character […]
Reminding Readers of Things They Already Know
For online content writers, the challenge is finding ways to respect readers’ intelligence and prior knowledge while reminding them things they already know, using those as building blocks for new insights.
Target Content But Leave No One Aghast
A recent hullabaloo about a financial Planning Career ad illustrates several important lessons for content writers.
Test Their Content Reading Smarts
Quizzes and tests engage readers and enhance sharability of content
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