How much should be revealed to readers in the title of each post? There’s a case for giving readers a reason to care. Still, preserving a surprise element is important to keep them reading…..
“An important and often overlooked aspect of culture is that, despite its subliminal nature, people are effectively hardwired to recognize and respond to it instinctively. It acts as a silent language.” For us content marketers, that provocative statement, part of a fascinating article in the Winter 2024 special issue of Harvard Business Review, raises […]
What of your life and professional experience can you “bring to the page” to add wisdom?
Distilling a sales presentation into three minutes increases the chance that listeners will make a decsion.
Marketing is a data-driven field, but it’s human insight and emotion that is at the heart of successful content.
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