To hear Ran Walker of Writer’s Digest tell it, our content writing would be much more effective when couched in second person. With first person writing, Walker observes, the reader is passive; with second person, the reader is an active participant in the story. With “you” writing, the reader can be either a character […]
For online content writers, the challenge is finding ways to respect readers’ intelligence and prior knowledge while reminding them things they already know, using those as building blocks for new insights.
A recent hullabaloo about a financial Planning Career ad illustrates several important lessons for content writers.
Quizzes and tests engage readers and enhance sharability of content
The accordion method involves preparing short, medium-sized, and longer form content on the same topic.
Follow us online!