Chocolate Chip Content Marketing

“No one is buying chocolate chip ice cream anymore,” a Mental Floss Magazine article points out. Thanks to a buffet of options and flavors, chocolate chip is now being perceived as passe and boring.  What’s more, due to health concerns, overall consumption of ice cream has dipped in recent years, the authors lament.

Ice cream is hardly the only area in which what was once the rage is now hardly remembered. Ponchos? selfie sticks? Hoverboards? (Who’d be caught dead?) Some things, of course, were made obsolete by technology (think paper maps, pagers, overhead projectors, typewriters, and telephone books).

Staying on top of trends becomes a crucial element in content marketing.

“The information you put on your website reflects your business, so ensuring you strike the right tone and include the necessary information is critical, IntuitMailChimp cautions. E-E-A-T (experience, expertise, authoritativeness, trustworthiness) have risen to the top of copywriting trends, Lauren Jefferson writes in Focus Copy.

“As consumers increasingly seek alignment between their purchases and personal values…brand ethics will become essential,” Vericast.com adds. “Instead of relying on broad demographic information, new technologies allow brands to create highly tailored campaigns to resonate with specific consumer groups.”

Despite all the trends that have come and gone, as content writers, we’ve learned at Say It For You,we can take courage from the fashion industry. There a sense of nostalgia has been awakened, with trends from the 70s and 80s making a comeback over the past decade.  Tailored jackets and cinched waists are fashion staples that have made a comeback.

Reminding content writers that there is no lack of resources available to our readers, I recommend going beyond presenting facts, statistics, features and benefits. By sharing some “chocolate chip ice cream” nostalgia, we have a better chance of engaging our readers.